Advertising and promotion/
Hackley, Chris
Advertising and promotion/ Chris Hackley and Rungpaka Amy Hackley. - 4th edition - Los Angeles: Sage, c2018. - vi, 370 pages: illustrations; 24 cm.
Includes glossary, references and index.
9781473997998
Advertising.
Sales promotion.
Communication in marketing.
DC 659.1 / H116
Advertising and promotion/ Chris Hackley and Rungpaka Amy Hackley. - 4th edition - Los Angeles: Sage, c2018. - vi, 370 pages: illustrations; 24 cm.
Includes glossary, references and index.
9781473997998
Advertising.
Sales promotion.
Communication in marketing.
DC 659.1 / H116
