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Marketing essentials /

Farese, Lois S.

Marketing essentials / Lois Farese, Grady Kimbrell, and Carl A Woloszyk. - Bothell, WA : McGraw-Hill Education, c2012. - xlix, 974 pages : color illustrations ; 29 cm

Includes index and glossary.

ISBN: 9780078953125

Subjects--Topical Terms:
Marketing

Dewey Class. No.: DK12 658.8 / F222

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