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Marketing for hospitality and tourism/

Kotler, Philip

Marketing for hospitality and tourism/ Philip Kotler, John Bowen and James Makens. - Third Edition - Singapore: Pearson Education South Asia Pte. Ltd, c2003. - xvii, 893 pages: illustrations; 25 cm.

Includes glossary and index.

ISBN: 981-247-052-2

Subjects--Topical Terms:
Tourism--Marketing
Hospitality industry--Marketing

Dewey Class. No.: DC 338.4791 / K84m

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