UM Logo

An empirical model of salesperson competence, buyer-seller trust and collaboration : the moderating role of technological turbulence and product complexity /

Srinivasan, Mahesh.

An empirical model of salesperson competence, buyer-seller trust and collaboration : the moderating role of technological turbulence and product complexity / Mahesh Srinivasan, Prashant Srivastava, and Karthik N. S. Iyer. - Philadelphia ; Taylor & Francis Group , Fall 2020. - Volume 28, pages 447-459 : illustration ; 28 cm.

Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 447-459, Fall 2020.


Sales personnel.
Technology.
Product safety.

DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4