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Problems and cases in health care marketing/ [edited by] John T. Gourville, John A. Quelch and V. Kasturi Rangan.

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Material type: Text

TextPublication details: Boston: McGraw-Hill/Irwin, c2005.Description: viii, 440 pages: illustrations; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Circulation	UM Digos College - LIC	Circulation	DC 362.10688 G74p 2005 (Browse shelf(Opens below))	1	Available	19480
Circulation	UM Digos College - LIC	Circulation	DC 362.10688 G74p 2005 (Browse shelf(Opens below))	2	Available	19481
Circulation	UM Digos College - LIC	Circulation	DC 362.10688 G74p 2005 (Browse shelf(Opens below))	3	Available	18920

Includes bibliographical references and index.

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