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Problems and cases in health care marketing/

Problems and cases in health care marketing/ [edited by] John T. Gourville, John A. Quelch and V. Kasturi Rangan. - Boston: McGraw-Hill/Irwin, c2005. - viii, 440 pages: illustrations; 26 cm.

Includes bibliographical references and index.

ISBN: 0-07-288776-1

Subjects--Topical Terms:
Medical care --Marketing

Dewey Class. No.: DC 362.10688 / G74p

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