| 000 | 00642nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c958 _d958 |
||
| 008 | 160205b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a032401483X | ||
| 082 |
_22001 _aDK12 659.1 _bJ257 |
||
| 100 |
_92488 _aJakacki, Bernard C |
||
| 245 |
_aIMC : _ban integrated marketing communications exercise / _cBernard C Jakacki. |
||
| 250 | _aSecond Edition | ||
| 260 |
_aCincinnati, Ohio : _bSouth-Western College Pub., _c©2001. |
||
| 300 |
_aiv, 75 pages : _billustrations ; _c28 cm |
||
| 650 | 0 |
_92489 _aAdvertising |
|
| 650 | 0 |
_92491 _aCommunication in marketing _xProblems, exercises, etc. |
|
| 650 | 0 |
_92490 _aTourism _xMarketing |
|
| 942 |
_2ddc _cBK |
||