| 000 | 00614nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c8388 _d8388 |
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| 008 | 180201b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0-13-214958-3 | ||
| 082 |
_21989 _aDC 658.806 _bR54 |
||
| 100 |
_925970 _aRoberts, Mary Lou _bRoberts, Mary Lou |
||
| 245 |
_aDirect marketing management/ _cMary Lou Roberts and Paul D. Berger. |
||
| 260 |
_aLondon: _bPrentice-Hall International, Inc., _c© 1989. |
||
| 300 |
_axvii, 501 pages: _billustration; _c23 cm. |
||
| 521 | _aIncludes index. | ||
| 650 | 0 |
_925971 _aDirect marketing |
|
| 700 |
_925973 _aBerger, Paul D. _eauthor |
||
| 365 |
_b884.00 _cPhp |
||
| 942 |
_2ddc _cDC |
||