| 000 | 00654nam a2200181 4500 | ||
|---|---|---|---|
| 999 |
_c8378 _d8378 |
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| 008 | 180131b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0-89464-261-8 | ||
| 082 |
_21987 _aDC 659.1 _bF24 |
||
| 100 |
_925931 _aFarries, Paul W. |
||
| 245 |
_aAdvertising & promotion management: _bA manager's guide to theory & practice/ _cPaul W. Farris and John A. Quelch. |
||
| 260 |
_aMalabar, Florida: _bRobert E. Krieger Publishing Company, _c© 1987. |
||
| 300 |
_ax, 301 pages: _billustration; _c23 cm. |
||
| 521 | _aIncludes index. | ||
| 650 | 0 |
_925932 _aAdvertising |
|
| 650 | 0 |
_925934 _aSales promotion |
|
| 700 |
_925935 _aQuelch, John A. _eauthor |
||
| 942 |
_2ddc _cDC |
||