| 000 | 00596nam a2200181 4500 | ||
|---|---|---|---|
| 008 | 171213b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0205123252 | ||
| 082 |
_21990 _aDC 808.066791 _bOr5 |
||
| 100 |
_925144 _aOrlik, Peter B. |
||
| 245 |
_aBroadcast/cable copywriting / _cPeter B. Orlik. |
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| 250 | _aFourth edition. | ||
| 260 |
_aBoston : _b Allyn and Bacon, _c©1990. |
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| 300 |
_axxi, 746 pages : _billustrations ; _c25 cm. |
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| 500 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_925145 _aBroadcasting _x Authorship. |
|
| 650 | 0 |
_925146 _a Broadcast advertising. |
|
| 942 |
_2ddc _cDC |
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| 999 |
_c8124 _d8124 |
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