| 000 | 00628nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 160125b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781285860169 | ||
| 082 |
_22016 _aDK12 658.8 _bL218 |
||
| 100 |
_92183 _a Lamb, Charles W. |
||
| 245 |
_aMKTG : _bprinciples of marketing / _cCharles W Lamb, Joseph F Hair and Carl McDaniel, J |
||
| 250 | _aStudent edition | ||
| 260 |
_aBoston, MA : _bCengage Learning, _c2016. |
||
| 300 |
_aviii, 423, [48] pages : _billustrations (some color) ; _c28 cm. |
||
| 650 | 0 |
_92184 _aMarketing |
|
| 700 |
_92185 _aHair, Joseph, jt.au. |
||
| 700 |
_92186 _aMcDaniel, Carl, jt.au. |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c808 _d808 |
||