| 000 | 00689nam a2200181 4500 | ||
|---|---|---|---|
| 008 | 171212b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0070379548 | ||
| 082 |
_21991 _aDC 658.802 _bL64 |
||
| 100 |
_924966 _aLinneman, Robert E., author. |
||
| 245 |
_aMaking niche marketing work : _b how to grow bigger by acting smaller / _cRobert E. Linneman, John L. Stanton, Jr. |
||
| 260 |
_aNew York : _bMcGraw-Hill, _c©1991. |
||
| 300 |
_axii, 260 pages : _billustrations ; _c24 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_924967 _aMarket segmentation. |
|
| 650 | 0 |
_924969 _aMarketing research. |
|
| 700 |
_924970 _aStanton, John L., author. |
||
| 942 |
_2ddc _cDC |
||
| 999 |
_c8079 _d8079 |
||