| 000 | 00598nam a2200169 4500 | ||
|---|---|---|---|
| 008 | 171211b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0314771018 | ||
| 082 |
_21991 _aDC 658.83 _bM14 |
||
| 100 |
_924722 _aMcDaniel, Carl D.,author. |
||
| 245 |
_aContemporary marketing research / _cCarl McDaniel, Roger Gates. |
||
| 260 |
_aSt. Paul : _bWest Pub. Co., _c©1991. |
||
| 300 |
_axxix, 761 pages : _bcolored illustrations ; _c25 cm |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_924723 _aMarketing research. |
|
| 700 |
_924724 _aGates, Roger H., author. |
||
| 942 |
_2ddc _cDC |
||
| 999 |
_c8020 _d8020 |
||