| 000 | 00736nam a2200205 4500 | ||
|---|---|---|---|
| 008 | 171201b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0070068798 | ||
| 082 |
_21995 _aDC 658.8 _bB66 |
||
| 100 |
_923847 _aBovée, Courtland L.,author. |
||
| 245 |
_aMarketing / _cCourtland L. Bovée, Michael J. Houston and John V. Thill. |
||
| 250 | _aSecond edition. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c©1995. |
||
| 300 |
_axxiv,721 pages : _bcolored illustration ; _c29 cm. |
||
| 440 |
_923849 _aMcGraw-Hill series in marketing. |
||
| 500 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_923850 _aMarketing. |
|
| 700 |
_923851 _aHouston, Michael J.,author. |
||
| 700 |
_923852 _aThill, John V.,author. |
||
| 942 |
_2ddc _cDC |
||
| 999 |
_c7847 _d7847 |
||