| 000 | 00639nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 171201b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0070067341 | ||
| 082 |
_21992 _aDC 658.8 _bB66 |
||
| 100 |
_923832 _aBovée, Courtland L.,author. |
||
| 245 |
_aMarketing / _c Courtland L. Bovée and John V. Thill. |
||
| 260 |
_aNew York : _bMcGraw-Hill, _c©1992 |
||
| 300 |
_axxxi, 761, [100] pages : _bcolored illustration ; _c26 cm. |
||
| 440 |
_923835 _aMcGraw-Hill series in marketing. |
||
| 500 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_923838 _aMarketing. |
|
| 700 |
_923841 _aThill, John V., author. |
||
| 942 |
_2ddc _cDC |
||
| 999 |
_c7845 _d7845 |
||