| 000 | 00680nam a2200181 4500 | ||
|---|---|---|---|
| 008 | 171201b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0130145491 | ||
| 082 |
_21989 _aDC 659.1 _bW46 |
||
| 100 |
_923796 _aWells, William, author. |
||
| 245 |
_aAdvertising : _bprinciples and practice / _c William Wells, John Burnett , Sandra Moriarty. |
||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _c©1989. |
||
| 300 |
_axxxix, 614 pages : _bcolored illustration ; _c29 cm. |
||
| 521 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_923799 _aAdvertising. |
|
| 700 |
_923802 _aBurnett, John,author. |
||
| 700 |
_923804 _aMoriarty, Sandra E. (Sandra Ernst),author. |
||
| 942 |
_2ddc _cDC |
||
| 999 |
_c7840 _d7840 |
||