| 000 | 00638nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 171201b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0205105963 | ||
| 082 |
_21988 _aDC 658.8 _bSch6 |
||
| 100 |
_923777 _aSchoell, William F.,author. |
||
| 245 |
_aMarketing : _bcontemporary concepts and practices/ _cWilliam F. Schoell, Joseph P. Guiltinan. |
||
| 250 | _aThird edition. | ||
| 260 |
_aBoston : _bAllyn and Bacon, _c©1988. |
||
| 300 |
_axxv, 762 pages : _bcolored illustrations; _c27 cm. |
||
| 500 | _aIncludes glossary and indexes. | ||
| 650 | 0 |
_923781 _aMarketing. |
|
| 700 |
_923782 _aGuiltinan, Joseph P.,author. |
||
| 942 |
_2ddc _cDC |
||
| 999 |
_c7836 _d7836 |
||