| 000 | 00703nam a2200193 4500 | ||
|---|---|---|---|
| 008 | 171122b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0024218219 | ||
| 082 |
_21990 _aDc 658.83 _bT82 |
||
| 100 |
_923612 _aTull, Donald, S. , author |
||
| 245 |
_aMarketing research : _bmeasurement & method/ _cDonald S. Tull, Del I. Hawkins. |
||
| 250 | _aFifth edition | ||
| 260 |
_aNew York : _bMacmillan Publishing company, _c©1990 |
||
| 300 |
_axxii, 836 pages : _bcolored illustration ; _c23 cm |
||
| 500 | _aIncludes appendixes, glossary and indexes. | ||
| 650 | 0 |
_923613 _aMarketing research |
|
| 650 | 0 |
_923614 _aMarketing research _xCase studies |
|
| 700 |
_923615 _aHawkins, Del, I. , author |
||
| 942 |
_2ddc _cDC |
||
| 999 |
_c7815 _d7815 |
||