| 000 | 00641nam a2200181 4500 | ||
|---|---|---|---|
| 008 | 171122b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0256068658 | ||
| 082 |
_21990 _aDC 658.8 _bM13 |
||
| 100 |
_923608 _aMcCarthy, E. Jerome, author. |
||
| 245 |
_aBasic marketing : _b a managerial approach / _cE. Jerome McCarthy, William D. Perreault. |
||
| 250 | _aTenth edition | ||
| 260 |
_aBoston : _bIrwin, _c© 1990 |
||
| 300 |
_axviii, 734 pages : _bcolored illustrations ; _c26 cm |
||
| 500 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_923610 _aMarketing _x Management |
|
| 700 |
_923611 _aPerreault, William D. , author. |
||
| 942 |
_2ddc _cDC |
||
| 999 |
_c7814 _d7814 |
||