000			01277nam a22002297a 4500
008			171122b xxu||||| |||| 00| 0 eng d
020			_a0130109800
082			_21999 _aDC 658.8068 _bM31
245			_aMarketing management : _ban Asia perspective/ _cPhilip Kotler, ... [and others].
250			_aSecond edition.
260			_aSingapore : _bPrentice Hall, _c©1999.
300			_axvi, 904 pages : _bcolored illustrations ; _c24 cm.
500			_aIncludes appendix and indexes.
505			_aAssessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.
650		0	_923601 _aMarketing _x Management
650		0	_923603 _aMarketing _xManagement _zAsia
700			_923604 _aAng, Swee Hoon, author.
700			_923607 _aKotler, Philip, author.
700			_923605 _aLeong, Siew Meng, author.
700			_923606 _aTan, Chin Tiong, author.
942			_2ddc _cDC
999			_c7813 _d7813