| 000 | 00626nam a2200181 4500 | ||
|---|---|---|---|
| 008 | 171121b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0137053606 | ||
| 082 |
_21989 _aDC 658.8 _bK84 |
||
| 100 |
_923594 _aKotler, Philip, author. |
||
| 245 |
_aPrinciples of marketing / _c Philip Kotler, Gary Armstrong. |
||
| 250 | _aFourth edition. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _b Prentice Hall, _c©1989. |
||
| 300 |
_axxiv, 661 pages : _bcolor illustrations ; _c 27 cm. |
||
| 500 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_923595 _aMarketing |
|
| 700 |
_923596 _aArmstrong, Gary (Gary M.), author. |
||
| 942 |
_2ddc _cDC |
||
| 999 |
_c7812 _d7812 |
||