| 000 | 00545nam a2200169 4500 | ||
|---|---|---|---|
| 008 | 171121b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0070608814 | ||
| 082 |
_21978 _aDC 658.8 _bSt1 |
||
| 100 |
_923578 _aStanton, William J., author. |
||
| 245 |
_aFundamentals of marketing / _cWilliam J. Stanton. |
||
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c©1978. |
||
| 300 |
_axvii, 636 pages : _billustrations ; _c25 cm. |
||
| 500 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_923579 _aMarketing |
|
| 942 |
_2ddc _cDC |
||
| 999 |
_c7807 _d7807 |
||