000 00545nam a2200169 4500
008 171121b xxu||||| |||| 00| 0 eng d
020 _a0070608814
082 _21978
_aDC 658.8
_bSt1
100 _923578
_aStanton, William J., author.
245 _aFundamentals of marketing /
_cWilliam J. Stanton.
250 _a5th ed.
260 _aNew York :
_bMcGraw-Hill,
_c©1978.
300 _axvii, 636 pages :
_billustrations ;
_c25 cm.
500 _aIncludes bibliographical references and indexes.
650 0 _923579
_aMarketing
942 _2ddc
_cDC
999 _c7807
_d7807