000			00838nam a2200217 4500
008			171121b xxu||||| |||| 00| 0 eng d
020			_a0070543658
082			_21988 _aDC 658.85 _bR91
100			_923558 _aRussell, Frederic Arthur, author.
245			_aSelling : _bprinciples and practices / _cFrederic A. Russell, Frank H. Beach, Richard H. Buskirk, with Bruce D. Buskirk.
250			_a12th ed.
260			_aNew York : _bMcGraw-Hill, _c©1988.
300			_axviii, 602 pages : _b illustrations (some colored) ; _c25 cm.
440			_923559 _a(McGraw-Hill series in marketing).
500			_aIncludes indexes.
650		0	_923560 _aSelling.
700			_923561 _aBeach, Frank Herman, author.
700			_923562 _a Buskirk, Richard H. (Richard Hobart), author.
700			_923563 _a Buskirk, Bruce D., author.
942			_2ddc _cDC
999			_c7801 _d7801