000			02328nam a22001817a 4500
999			_c7382 _d7382
008			170824b xxu||||| |||| 00| 0 eng d
082			_22017 _aUT 0855 _bC12
100			_922436 _aCalasara, Rhea Mae.
245			_aCustomer Satisfaction on Service Quality of Selected Hotels in Digos City/ _cRhea Mae Calasara, Kevin Pantallano, Jeric Rosalita and Joan Sanchez.
260			_aDigos City: _bUMDC _cFebruary 2017.
300			_a75 pages; _c30 cm.
520			_aThis research points out the customer satisfaction on service quality of selected hotels in Digos City. Customer Satisfaction is a critical dimension in hotel industry which the customer can be satisfied to the service provided by the hotel. Moreover, the purpose of studying the customer satisfaction on service quality is to give further findings about the indicator and these are the tangibles, reliability, responsiveness assurance and empathy. The information was gathered through a self-created survey questionnaire, used to gather information from customers of selected hotels in Digos City, this study has made used the descriptive method There were 100 respondents direct survey from ten selected hotels and the proponents carry out the questionnaire to; Avenue one 39, Danny's 27, Arnaldo's, 11 and A&B had 23 respondents. The discovery of the study showed that the customer satisfaction was understood as high which means that the customer is agreed on the service quality given by the hotel. On the other hand, there is a significant difference between customer satisfaction and service quality. In the result and conclusion of the research that the service quality of hotel can build more and level up for the satisfaction of the customer. The reason is that the customer satisfaction is a key component to guarantee customer loyalty There ought to keep up open correspondent lines between the hotel managers and costumers. In this way. they ought to fulfill the client's needs and longings and furthermore the service quality with an extraordinary execution. Keywords: Customer satisfaction, Service quality, Hotel service
650		0	_922437 _aBusiness Administration _vMarketing Management _xUndergraduate thesis.
700			_922438 _aPantallano, Kevin.
700			_922439 _aRosalita, Jeric.
700			_922440 _aSanchez, Joan
942			_2ddc _cUT