000 01537nam a22001697a 4500
999 _c7353
_d7353
008 170819b xxu||||| |||| 00| 0 eng d
082 _22017
_aUT 0865
_bD13
100 _922354
_aDahinog, Gladys Joy T.
245 _aClient's Preferences in Choosing SPA in Digos City/
_cGladys Joy T. Dahonog, Glydyl Mae D. Solis and Eric Jude Bucod.
260 _aDigos City:
_bUMDC
_cMarch 2017.
300 _a46 pages;
_c30 cm.
520 _aThe purpose of the study was to determine the client's preferences in choosing the spa establishments in Digos City It also determined the order of relative importance of each attribute Descriptive-causal type of research was used, and primary data was gathered through the use of survey questionnaires distributed to 30 clients who are all prospective clients of spa service. Results reveal that in the ambiance, lights turned on with relaxing music are most preferred by the clients, and light off without relaxing music is least preferred by the clients. In the price, lower than the usual price is the most preferred and higher than the usual price is the least preferred by the customers. In the location, clients preferred in the mall and "does not matter is the least preferable by the clients and in the therapist" is the most preferable is licensed. Keywords: client's preferences and spas establishments.
650 0 _922355
_aBusiness Administration
_vFinancial Management
_xUndergraduate thesis.
700 _922356
_aSolis, Glydyl Mae D.
700 _922358
_aBucod, Eric Jude.
942 _2ddc
_cUT