000			01573nam a22001697a 4500
999			_c7330 _d7330
008			170817b xxu||||| |||| 00| 0 eng d
082			_22017 _aUT 0863 _bF39
100			_922279 _aFerolino, Alcy Jane G.
245			_aFactors Affecting Customer's Perception in Choosing Jeans Quality Product/ _cAlcy Jane G. Ferolino, Mae Joy B. Medina and Jayson C. Gillado.
260			_aDigos City: _bUMDC _cFebruary 2017.
300			_a56 pages; _c30 cm.
520			_aThis study was conducted to determine the factors that influence customers' brand preference for jeans availed in the market to bring forth some findings that would guide market firms to conceptualize and formulate strategies for the betterment of their own business it employed a descriptive correlation comparative research design. The results revealed that the respondents were undecided or unsure in their perception if the indicated factors physical and psychological considerations influence their brand preference for jeans, However, the researchers found out that there is a significant difference between physical and psychological branding of the customer to the product In terms of the level of customers' preference for a brand of jeans with regards to satisfaction, the researchers found out that satisfaction has a mean score of 3.51 which is interpreted as the respondents agreed or favored that brand preference among customers to the product are manifested.
650		0	_922280 _aBusiness Administration
700			_922281 _aMedina, Mae Joy B.
700			_922282 _aGillado, Jayson C.
942			_2ddc _cUT