000			01888nam a2200229 4500
008			170808b xxu||||| |||| 00| 0 eng d
020			_a0-07-010298-8
082			_21993 _aDC 384.5442 _bC23
100			_921719 _aCarroll, Raymond L
245			_aElectronic media programming : _bstrategies and decision making / _cRaymond L. Carroll, Donald M. Davis
260			_aNew York : _bMcGraw-Hill, _c©1993.
300			_axii, 532 pages : _billustrations ; _c25 cm.
440			_921720 _aMcGraw-Hill series in mass communication
500			_aIncludes bibliographical references and index
505			_aContents Preface Pt. 1 Audience and Program Assessment 1 1 Overview of Electronic Media Programming: Strategies and Decision Making 3 2 Programming as Marketing 25 3 Analysis of Program Content 57 4 Conducting Research 77 5 Audience Research Services 110 6 Program Assessment: Applying Research 148 Pt. 2 Radio 173 7 Assessing the Radio Environment 175 8 Radio Formats 190 9 Radio Programming Concepts 226 10 Radio Program Suppliers 254 Pt. 3 Television 273 11 The Television Environment 275 12 Basic Television Programming Strategies 303 13 The Syndication Marketplace 314 14 Programming the Independent Station 336 15 Programming the Network Affiliate 355 16 Broadcast Networks 368 17 Television News 385 18 Public Television 405 Pt. 4 Cable Television 419 19 The Cable Environment 421 20 Cable System Programming 441 21 Basic Cable Programming 456 22 Premium Cable Networks 473 Glossary 488 References 506 Index
650		0	_921721 _aBroadcasting -- United States -- Planning
650		0	_921722 _aRadio programs -- United States -- Planning
650		0	_921723 _aTelevision programs -- United States -- Planning
700			_921724 _aDavis, Donald M
365			_b2,181.00 _cPhp
942			_2ddc _cDC
999			_c7178 _d7178