000			01208nam a2200217 4500
008			170725b xxu||||| |||| 00| 0 eng d
020			_a978-1-118-93759-4 (pbk)
082			_22015 _aDC 658.8340285 _bSa87
100			_921444 _aSauro, Jeff
245			_aCustomer analytics for dummies / _cby Jeff Sauro
260			_aHoboken, NJ : _bJohn Wiley & Sons, Inc., _c©2015.
300			_ax, 324 pages : _billustrations ; _c24 cm
500			_aIncludes index
505			_aIntroduction -- Getting started with customer analytics -- Identifying your customers -- Analytics for the customer journey -- Analytics for product development -- The part of tens -- Appendix. Predicting with customer analytics
520			_aEnsuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions
650		0	_921439 _aConsumer behavior -- Data processing
650		0	_921440 _aConsumers -- Research -- Data processing
650		0	_921441 _aData mining
365			_b2,102.00 _cPhp
942			_2ddc _cDC
999			_c7090 _d7090