| 000 | 00742nam a22002177a 4500 | ||
|---|---|---|---|
| 008 | 170207b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a981-247-052-2 | ||
| 082 |
_22003 _aDC 338.4791 _bK84m |
||
| 100 |
_918610 _aKotler, Philip |
||
| 245 |
_aMarketing for hospitality and tourism/ _cPhilip Kotler, John Bowen and James Makens. |
||
| 250 | _aThird Edition | ||
| 260 |
_aSingapore: _bPearson Education South Asia Pte. Ltd, _cc2003. |
||
| 300 |
_axvii, 893 pages: _billustrations; _c25 cm. |
||
| 500 | _aIncludes glossary and index. | ||
| 650 | 0 |
_918611 _aTourism _xMarketing |
|
| 650 | 0 |
_918612 _aHospitality industry _xMarketing |
|
| 700 |
_918613 _aBowen, John |
||
| 700 |
_918614 _aMakens, James |
||
| 365 |
_b545.00 _cPhp |
||
| 942 |
_2ddc _cDC |
||
| 999 |
_c6160 _d6160 |
||