| 000 | 01283cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 13143405 | ||
| 005 | 20161112110310.0 | ||
| 008 | 030331s2004 cau b 000 0 eng | ||
| 010 | _a 2003007359 | ||
| 020 | _a0761927700 (hard) | ||
| 020 | _a0761927719 (paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5412 _b.G68 2004 |
| 082 | 0 | 0 |
_aDRef 380.103 _22004 _bG74d |
| 100 | 1 | _aGovoni, Norman A. P. | |
| 245 | 1 | 0 |
_aDictionary of marketing communications / _cNorman A. Govoni. |
| 260 |
_aThousand Oaks, Calif. : _bSage, _cc2004. |
||
| 300 |
_av, 249 pages ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _vDictionaries. |
|
| 650 | 0 |
_aCommunication in marketing _vDictionaries. |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip042/2003007359.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0657/2003007359-d.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0734/2003007359-b.html |
| 365 |
_b2590.00 _cPhp |
||
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cDREF |
||
| 999 |
_c5582 _d5582 |
||