| 000 | 01257cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 12448053 | ||
| 005 | 20161008085959.0 | ||
| 008 | 010621s2002 maua b 000 0 eng | ||
| 010 | _a 2001045238 | ||
| 020 | _a007249980X (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.Q45 2002 |
| 082 |
_22002 _aDC 658.8068 _bD69 |
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| 100 | 1 | _aDolan, Robert J. | |
| 245 | 1 | 0 |
_aMarketing management: _btext and cases/ _cRobert J. Dolan. |
| 260 |
_aBoston: _bMcGraw-Hill Irwin, _cc2002. |
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| 300 |
_aix, 498 pages: _billustrations; _c26 cm. |
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| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aPreviously published: Homewood, IL : Irwin, c1993. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
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| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh021/2001045238.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/2001045238.html |
| 365 |
_b2280.00 _cPhp |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cDC |
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