| 000 | 00589nam a2200181 4500 | ||
|---|---|---|---|
| 008 | 160928b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9814119962 | ||
| 082 |
_22002 _aDC 658.8 _bK84 |
||
| 100 |
_915369 _aKotler, Philip |
||
| 245 |
_aPrinciples of marketing/ _cPhilip Kotler and Gary Armstrong. |
||
| 250 | _a9th edition | ||
| 260 |
_aSingapore: _bPearson Education Inc., _cc2002. |
||
| 300 |
_axv, 785 pages: _billustrations; _c27 cm. |
||
| 500 | _aIncludes appendices, glossary and indexes. | ||
| 650 | 0 |
_915370 _aMarketing |
|
| 700 |
_915371 _aArmstrong, Gary _eAuthor |
||
| 942 |
_2ddc _cDC |
||
| 999 |
_c4873 _d4873 |
||