| 000 | 01232cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 11920845 | ||
| 005 | 20160927141736.0 | ||
| 008 | 000224s2001 maua b 001 0 eng | ||
| 010 | _a 00026735 | ||
| 020 | _a0072315571 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.P387 2001 |
| 082 | 0 | 0 |
_aDC 658.8 _22001 _bP44m |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aMarketing management: _bknowledge and skills/ _cJ. Paul Peter and James H. Donnelly, Jr. |
| 250 | _a6th edition | ||
| 260 |
_aBoston, Mass.: _bIrwin/McGraw-Hill, _cc2001. |
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| 300 |
_axx, 876 pages: _billustrations; _c26 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 |
_aDonnelly, James H. _915312 _eAuthor |
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| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh021/00026735.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/00026735.html |
| 365 |
_b2280.00 _cPhp |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cDC |
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| 999 |
_c4860 _d4860 |
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