| 000 | 00714nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 160817b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0-07-288776-1 | ||
| 082 |
_22005 _aDC 362.10688 _bG74p |
||
| 245 |
_aProblems and cases in health care marketing/ _c[edited by] John T. Gourville, John A. Quelch and V. Kasturi Rangan. |
||
| 260 |
_aBoston: _bMcGraw-Hill/Irwin, _cc2005. |
||
| 300 |
_aviii, 440 pages: _billustrations; _c26 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_912947 _aMedical care _xMarketing |
|
| 700 |
_912948 _aGourville, John T. _e[Editor] |
||
| 700 |
_912949 _aQuelch, John A. _e[Editor] |
||
| 700 |
_912950 _aRangan, V. Kasturi _e[Editor] |
||
| 942 |
_2ddc _cDC |
||
| 999 |
_c3885 _d3885 |
||