| 000 | 00689nam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 160806b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072961945 | ||
| 082 |
_22006 _aDC 658.812 _bZ3s |
||
| 100 |
_912474 _aZeithaml, Valarie A. |
||
| 245 |
_aServices marketing: _bintegrating customer focus across the firm/ _cValarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. |
||
| 250 | _a4th edition | ||
| 260 |
_aBoston: _bMcGraw-Hill, _cc2006. |
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| 300 |
_axxvii, 708 pages: _billustrations; _c25 cm. |
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| 500 | _aIncludes index. | ||
| 650 | 0 |
_912475 _aServices marketing |
|
| 700 |
_912476 _aBitner, Mary Jo _eAuthor |
||
| 700 |
_912477 _aGremler, Dwayne D. _eAuthor |
||
| 942 |
_2ddc _cDC |
||
| 999 |
_c3746 _d3746 |
||