| 000 | 00614nam a2200193 4500 | ||
|---|---|---|---|
| 008 | 160805b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0071244328 | ||
| 082 |
_22006 _aDC 658.842 _bC85s |
||
| 100 |
_912386 _aCravens, David W. |
||
| 245 |
_aStrategic marketing/ _cDavid W. Cravens and Nigel F. Piercy. |
||
| 250 | _a8th edition | ||
| 260 |
_aBoston: _bMcGraw-Hill, _cc2006. |
||
| 300 |
_axvii, 726 pages; _c25 cm. |
||
| 500 | _aIncludes indexes. | ||
| 650 | 0 |
_912387 _aMarketing _xDecision making |
|
| 650 | 0 |
_912388 _aMarketing _xManagement |
|
| 700 |
_912389 _aPiercy, Nigel F. _eAuthor |
||
| 942 |
_2ddc _cDC |
||
| 999 |
_c3719 _d3719 |
||