| 000 | 00608nam a2200169 4500 | ||
|---|---|---|---|
| 008 | 160805b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-0-07-313666-0 | ||
| 082 |
_22007 _aDC 659.1 _bAr3e |
||
| 100 |
_912328 _aArens, William F. |
||
| 245 |
_aEssentials of contemporay advertising/ _cWilliam F. Arens and David H. Schaefer. |
||
| 260 |
_aBoston: _bMcGraw-Hill Irwin, _cc2007. |
||
| 300 |
_axxviii, 558 pages: _billustrations; _c28 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_912329 _aAdvertising |
|
| 700 |
_912331 _aSchaefer, David H. _eAuthor |
||
| 942 |
_2ddc _cDC |
||
| 999 |
_c3702 _d3702 |
||