| 000 | 00660nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20160716091739.0 | ||
| 008 | 160716b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-981-0696-73-3 | ||
| 040 | _cLIC | ||
| 082 |
_22012 _aDC 658.8 _bK84 |
||
| 100 |
_911480 _aKotler, Philip |
||
| 245 |
_aMarketing management/ _cPhilip Kotler & Kevin Lane Keller |
||
| 250 | _a14th Edition | ||
| 260 |
_aBoston: _bPearson Education South Asia, _cc2012. |
||
| 300 |
_a679 pages: _billustrations; _c26 cm. |
||
| 500 | _aIncludes glossary, appendix and index. | ||
| 650 | 0 |
_911481 _aMarketing management |
|
| 700 |
_911482 _aKeller, Kevin Lane |
||
| 942 |
_2ddc _cDC |
||
| 999 |
_c3439 _d3439 |
||