000			00746nam a22002177a 4500
008			160708b xxu||||| |||| 00| 0 eng d
020			_a978-007-126393-1
082			_aDC 338.4 Z3 2009
100			_911014 _aZeithaml, Valarie A.
245			_aServices marketing: _bintegrated customer focus accross the firm/ _cValarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.
250			_aFifth edition.
260			_aBoston: _bMcGraw-Hill, _cc2009.
300			_axxviii, 708 pages; _c25 cm.
500			_aIncludes index.
650		0	_911017 _aCustomer services.
650		0	_911018 _aService industries _xMarketing.
650		0	_911019 _aMarketing.
700			_911015 _aBitner, Mary Jo.
700			_911016 _aGremler, Dwayne D.
942			_2ddc _cDC
999			_c3303 _d3303