| 000 | 00498nam a22001697a 4500 | ||
|---|---|---|---|
| 008 | 160526b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0-07-121425-9 | ||
| 082 |
_22005 _aDC 659.1 _bAr3c |
||
| 100 |
_99161 _aArens, William F. |
||
| 245 |
_aContemporary advertising/ _cWilliam F. Arens. |
||
| 250 | _aNinth edition. | ||
| 260 |
_aBoston: _bMcGraw-Hill, _cc2005. |
||
| 300 |
_axxi, 617 pages: _billustrations; _c26 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_99165 _aAdvertising. |
|
| 942 |
_2ddc _cDC |
||
| 999 |
_c2767 _d2767 |
||