000			00589nam a22001817a 4500
008			160517b xxu||||| |||| 00| 0 eng d
020			_a0-13-141929-3
082			_22005 _aDC 658.812 _bR89c
100			_98493 _aRust, Roland T.
245			_aCustomer equity management/ _cRoland T. Rust, Katherine N. Lemon and Dass Narayandas.
260			_aNew Jersey: _bPearson, _cc2005.
300			_axxii, 552 pages; _c23 cm.
500			_aIncludes index.
650		0	_98496 _aCustomer equity _xManagement.
700			_98494 _aLemon, Katherine N.
700			_98495 _aNarayandas, Das.
942			_2ddc _cDC
999			_c2572 _d2572