| 000 | 00847nam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20251001135244.0 | ||
| 008 | 251001b |||||||| |||| 00| 0 eng d | ||
| 082 | _aDC 658.802 An261 2025 | ||
| 100 |
_aAndrews, J. Craig. _968287 |
||
| 245 |
_aAdvertising, promotion, and other aspects of integrated marketing communications / _cJ. Craig Andrews and Terence A. Shimp. |
||
| 250 | _aEleventh edition. | ||
| 260 |
_aAustralia : _bCengage Learning, _c©2025. |
||
| 300 |
_axx, 700 pages : _bcolor illustrations ; _c28 cm. |
||
| 500 | _aIncludes glossary and indexes. | ||
| 650 | 0 |
_aCommunication in marketing _xTextbooks. _968288 |
|
| 650 | 0 |
_aSales promotion _xTextbooks. _968289 |
|
| 650 | 0 |
_aAdvertising _xTextbooks. _968290 |
|
| 650 | 0 |
_aDirect marketing _xTextbooks. _968291 |
|
| 700 |
_aShimp, Terence A., _eauthor. _968292 |
||
| 942 |
_2ddc _cDC |
||
| 999 |
_c23929 _d23929 |
||