| 000 | 00959nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20251210172703.0 | ||
| 008 | 241108b |||||||| |||| 00| 0 eng d | ||
| 040 | _c0 | ||
| 082 | _aDPer 647.94068 In821 August-October 2019 v. 81-83 | ||
| 100 |
_aKim, Jewon. _eauthor. _963815 |
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| 245 |
_aHow well does advertising work on restaurant performance? a dynamic and quadratic approach / _cJewon Kim, Jinhyun Jun, and Liang (Rebecca) Tang. |
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| 260 |
_aAmsterdam ; _bElsevier, _cAgust 2019. |
||
| 300 |
_aVolume 66, pages 11-20 : _billustration ; _c28 cm. |
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| 500 | _aInternational Journal of Hospitality Management, vol. 81, pages 11-20, August 2019. | ||
| 650 | 0 |
_aAdvertising. _966500 |
|
| 650 | 0 |
_aQuadratic relationship. _966501 |
|
| 650 | 0 |
_aRestaurant industry. _966502 |
|
| 700 |
_aKim, Jewon. _eauthor. _963815 |
||
| 700 |
_aJun, Jinhyun. _eauthor. _966689 |
||
| 700 |
_aTang, Liang (Rebecca). _eauthor. _966690 |
||
| 942 |
_2ddc _cPER |
||
| 999 |
_c23103 _d23103 |
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