| 000 | 00649nam a22001817a 4500 | ||
|---|---|---|---|
| 005 | 20241012062519.0 | ||
| 008 | 241010b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781529768725 | ||
| 082 | _aDC 658.83 Y56 2023 | ||
| 100 |
_aYildirim, Gokhan. _962698 |
||
| 245 |
_aApplied marketing analytics using R / _cGokhan Yildirim and Raoul Kubler. |
||
| 260 |
_aLondon : _bSage, _c©2023. |
||
| 300 |
_axvii, 369 pages : _billustrations (some color) ; _c23 cm. |
||
| 500 | _aIncludes references and index. | ||
| 650 | 0 |
_aMarketing _xManagement _xData processing. _962779 |
|
| 700 |
_aKubler, Raoul., _cKubler, Raoul., _eauthor. _962699 |
||
| 942 |
_2ddc _cDC |
||
| 999 |
_c22428 _d22428 |
||