000 00728nam a22002057a 4500
005 20241016104540.0
008 241009b |||||||| |||| 00| 0 eng d
020 _a9781032391168
082 _aDC 659.2 Si395 2024
100 _aSilverman, Deborah A.
_962563
245 _aStrategic planning for public relations /
_cDeborah A. Silverman and Ronald D. Smith.
250 _aSeventh edition.
260 _aNew York :
_bRoutledge,
_c©2024.
300 _axlvi, 509 pages :
_billustrations (some color) ;
_c25 cm.
500 _aIncludes references, appendices, glossary, and index.
650 0 _aPublic relations.
_92659
650 0 _aStrategic planning.
_923669
700 _aSmith, Ronald D.
_962564
_eauthor.
942 _2ddc
_cDC
999 _c22359
_d22359