000 00883nam a22002297a 4500
003 OSt
005 20250214131459.0
008 240902b ||||| |||| 00| 0 eng d
040 _c0
082 _aDPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4
100 _aSu, Lixun.
_eauthor.
_959851
245 _aTrustworthy blue or untrustworthy red :
_bthe influence of colors on trust /
_cLixun Su, Annie Peng Cui, and Michael F. Walsh.
260 _aUSA ;
_bTaylor & Francis Group,
_cSummer 2019.
300 _avolume 27, pages 269-281,
_billustration.
500 _aJournal of Marketing Theory and Practice, vol. 27, no. 3, pages 269-281, Summer 2019.
650 0 _aMarketing.
_91337
650 0 _aBranding (Marketing).
_951455
700 _aSu, Lixun.
_eauthor.
_959851
700 _aCui, Annie Peng.
_eauthor.
_952911
700 _aWalsh, Michael F.
_eauthor.
_959853
942 _2ddc
_cPER
999 _c21195
_d21195