000 01002nam a22002417a 4500
003 OSt
005 20250214104035.0
008 240902b ||||| |||| 00| 0 eng d
040 _c0
082 _aDPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4
100 _aTirado, Diego Monferrer.
_eauthor.
_959845
245 _aAmbidexterity as key factor in banks' performance :
_ba marketing approach /
_cDiego Monferrer Tirado, Miguel Ángel Moliner Tena, and Marta Estrada Guillén.
260 _aUSA ;
_bTaylor & Francis Group,
_cSpring 2019.
300 _avolume 27, pages 227-250,
_billustration.
500 _aJournal of Marketing Theory and Practice, vol. 27, no. 2, pages 227-250, Spring 2019.
650 0 _aStrategic planning.
_95339
650 0 _aBanks and banking.
_952649
650 0 _aMarketing.
_91337
700 _aTirado, Diego Monferrer.
_eauthor.
_959845
700 _aTena, Miguel Ángel Moliner.
_eauthor.
_959846
700 _aGuillén, Marta Estrada.
_eauthor.
_959847
942 _2ddc
_cPER
999 _c21193
_d21193