| 000 | 00978nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250214062522.0 | ||
| 008 | 240830b ||||| |||| 00| 0 eng d | ||
| 040 | _c0 | ||
| 082 | _aDPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4 | ||
| 100 |
_aOsei-Frimpong, Kofi. _959655 |
||
| 245 |
_aThe impact of celebrity endorsement on consumer purchased intention : _ban emerging market perspective / _cKofi Osei-Frimpong, Georgina Donkor, and Nana Owusu-Frimpong. |
||
| 260 |
_aUSA ; _bTaylor & Francis Group, _cWinter 2019. |
||
| 300 |
_avolume 27, pages 103-121, _billustration. |
||
| 500 | _aJournal of Marketing Theory and Practices, vol. 27, no. 1, pages 103-122, Winter 2019. | ||
| 650 | 0 |
_aCelebrities. _914019 |
|
| 650 | 0 |
_aMarketing strategy. _915937 |
|
| 650 | 0 |
_aConsumers. _913473 |
|
| 700 |
_aOsei-Frimpong, Kofi. _eauthor. _947011 |
||
| 700 |
_a Donkor, Georgina. _eauthor. _959657 |
||
| 700 |
_aOwusu-Frimpong, Nana. _eauthor. _959658 |
||
| 942 |
_2ddc _cPER |
||
| 999 |
_c21138 _d21138 |
||