000 00812nam a22002057a 4500
003 OSt
005 20260325193457.0
008 240830b ||||| |||| 00| 0 eng d
040 _c0
082 _aDPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4
100 _aSciandra, Michael R.
_eauthor.
_947003
245 _aMoney talks, but will consumers listen? referral reward programs and the likelihood of recommendation acceptance /
_cMichael R. Sciandra.
260 _aUSA ;
_bTaylor & Francis Group,
_cWinter 2019.
300 _avolume 27, pages 67-82,
_billustration.
500 _aJournal of Marketing Theory and Practices, vol. 27, no. 1, pages 67-82, Winter 2019.
650 0 _aConsumers.
_913473
650 0 _aConsumer behavior.
_923577
700 _aSciandra, Michael R.
_eauthor.
_947003
942 _2ddc
_cPER
999 _c21136
_d21136