| 000 | 00829nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250325151604.0 | ||
| 008 | 240830b ||||| |||| 00| 0 eng d | ||
| 040 | _c0 | ||
| 082 | _aDPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4 | ||
| 100 |
_aGifford, Roy. _eauthor. _959644 |
||
| 245 |
_aInsights into long-term brand success / _cRoy Gifford and Casey E. Newmeyer. |
||
| 260 |
_aUSA ; _bTaylor & Francis Group, _cWinter 2019. |
||
| 300 |
_avolume 27, pages 1-18, _billustration. |
||
| 500 | _aJournal of Marketing Theory and Practices, vol.27, no. 1, pages 1-18, Winter 2019. | ||
| 650 | 0 |
_aBranding (Marketing). _951455 |
|
| 650 | 0 |
_aAdvertising. _95217 |
|
| 650 | 0 |
_aSales promotion _925933 |
|
| 700 |
_aGifford, Roy. _eauthor. _959644 |
||
| 700 |
_aNewmeyer, Casey E. _eauthor. _959645 |
||
| 942 |
_2ddc _cPER |
||
| 999 |
_c21132 _d21132 |
||